Shropshire pet retailer unveils fresh branding and a new store experience

Specialist pet retailer Just for Pets has given its Telford store a complete makeover as part of a £1million investment plan.

Specialist pet retailer Just for Pets has given its Telford store a complete makeover as part of a £1million investment plan.

The just for pets team outside the refreshed store
The just for pets team outside the refreshed store

Coming just ten months on from when the popular pet business was threatened with closure, Just for Pets has worked closely with its customers to gather research and conduct testing to deliver an energised customer experience.

Telford Store Manager Richard Coyne says: “At a time when so many high street retailers are finding it difficult, it’s so exciting to be benefiting from an investment like this and to be able to improve the quality of service we can give to our customers, old and new.

“We’re all so excited by the new branding and the improvements Just for Pets is making and we’re sure customers will be just as pleased. We are so extremely grateful to our customers who supported us through our transition period and we can’t wait to welcome them and show them all the hard work that’s gone into the new store at our relaunch event.”

The rebrand activity is being rolled out in a phased approach across Just for Pets 16 stores, with launch events at each, and Telford is only the third in the country to benefit so far.

Richard continues; “Due to the investment we’ve seen in staff training, we also feel we’re now even better equipped to engage with consumers on the subject of pet care and wellbeing and therefore be able to provide an even more valuable service for all of our pet-loving customers.”

Cementing its new brand proposition of passionate pet people, the rebrand will also see the roll out of a suite of new visuals including; a dedicated palette of colours to enhance the shopping experience and provide customers with easy navigation through store, a refreshed logo and even the introduction of a family of illustrated characters, Doodle the Dog, Bonnie the Bird, Rascal the Rabbit and friends − set to help engage and educate parents and their children in the wellbeing of pets.

A fun-filled family day is set to celebrate the makeover on Saturday 11th August with face painting, competitions, and activities throughout the day. There will also be free exotic animal talks and handling from 10am – 2pm which will include a skunk, racoon, tenrec, opossum, snakes, lizards and more!




Date: 08 August 2018 | Source: ShropshireLive

More Telford News

 Telford man sexually abused boy and girl 40 years ago

A Telford man sexually abused a boy and a girl in the 1970s and 1980s, a h..

 'Very concerned' CQC takes action against Shropshire hospital trust

The CQC "remains very concerned about the emergency department and materni..

 Driver arrested as 'stolen caravan' causes Telford congestion

A driver suspected of stealing a caravan has been arrested at a busy Telfo..

 Zombie invasion Telford Shopping Centre

Zombies took over Telford shopping centre on Saturday evening for a unique..

 Newport’s Nova United players looking smart thanks to National Windscreens

A Telford firm has given its backing to Nova United Junior Football Club by..

 Award win launchpad to going national for Shropshire’s UK Fresh Meats

A Shropshire firm specialising in meat delivery has its sights set on a nat..
View More

More UK News

Dutchman's 'pure shock' after winning Cardigan bookshop

Paul Morris and his wife Leila decided to give the shop away following a tragedy in the family

Brexit: Back to the backstop

With five months to go until the UK is due to leave, the backstop is the core issue which needs to b..

Bar crawl students 'apple bobbed in urine'

More details emerge of the alcohol-fuelled ceremony at Newcastle University after which Ed Farmer di..

Autistic boy 'mocked' by Great Western Railway staff

Crime writer Sarah Hilary said two Great Western Railway staff "jeered" at her and her autistic son..

Mobile app data sharing 'out of control'

Nearly 90% of apps on Google Play share data with Google parent Alphabet, researchers say
View More

Telford Businesses

Calendar Countdown

[[countdown here]]
[[countdown here]]

Upcoming Events in Telford

24 Oct 2018

Wed 24 Oct - 7:30pm
Thu 25 Oct - 7:30pm
Fri 26 Oct - 7:30pm
Sat 27 Oct - 2:30pm
Sat 27 Oct - 7:30pm


Tickets £15


Group offer: £12 tickets for groups of 20+ per performance

View Details

27 Oct 2018

6- 9pm


Adult & 60+ - £13

Child (aged 3-15) - £9.50
Child (aged 0-2) - FREE
Family (2+2) - £40

Please note Passport tickets are not valid for this event and dogs will not be allowed.

Tickets must be purchased in advance either online

Dogs will not be allowed and remember to bring a torch.

View Details

30 Oct 2018

2.30pm


Tickets £11

Suitable for 5+

Show running time (approx) : 40 minutes - 15 minute interval - 30 minutes

View Details

31 Oct 2018

7:30pm


Tickets £24

Concession £22

View Details

31 Oct 2018

6:30 - 8:30pm


Children: £5.99

Adults: £1.99

Under 2's: £2.25

Under 1's: Free

View Details
View More