Indie rock band The Libertines have become the main shirt sponsors for non-league football side Margate FC.
The band's logo will be emblazoned on the front of the home and away shirts of the Kent-based team, who play in the Isthmian League Premier Division.
The band, who are known for songs such as Don't Look Back Into The Sun and Can't Stand Me Now, originally formed in London in 1997.
They recently started building a new studio and hotel in the seaside town.
The Libertines announced the deal on Twitter.
Ahead of the team's opening match against Corinthian-Casuals, Margate FC's general manager Deny Wilson said he was "thrilled" by the "pioneering partnership".
He said: "We've got a series of exciting things lined up and truly believe we can work together to help showcase Margate to as large an audience as possible."
On Monday it was announced the four-piece - which consists of singer Pete Doherty, guitarist and singer Carl Barat, bassist John Hassall and drummer Gary Powell - will headline the Wheels and Fins music festival in Kent.
They have also curated the line-up for the main stage and will be supported by the likes of Echo and the Bunnymen and Chas and Dave.
Other bands to sponsor football teams
The Libertines are not the first band to sponsor a football team.
Super Furry Animals sponsored Cardiff City's shirts for the club's matches in the FAW Cup in 1999.
The logo of Nottingham duo Sleaford Mods was put on south Wales under-nines team The Seven Sisters AFC's shirts last year.
The record label owned by Fatboy Slim (real name Norman Cook) Skint Records was the main shirt sponsor of the DJ's favourite team Brighton and Hove Albion for nine years.
In 1993 Scottish group Wet Wet Wet sponsored their local team Clydebank FC and Welsh rappers Goldie Lookin' Chain sponsored their hometown club Newport County in 2004.