But the message behind the Ironbridge Gorge World Heritage Festival's ReCreation Day is as important now as it ever was.
More than 40 stalls dedicated to up-cycling were set up in Dale End Park, each packed with jewellery and art made from objects that are usually thrown away.
And despite wet weather, up to 1,000 people turned out to find out what was possible from old plastic and wood.
Sarah Maythorne, of recycling company Veolia, organised the event on behalf of Telford & Wrekin Council.
She said it had been an incredible day.
"It's about if something was going to go in the rubbish bin, asking whether something could have another use, another lease of life," she said.
"It's about taking an opportunity not to be a throwaway society."
Although Dale End Park was packed with beautiful jewellery and other gifts, the effort to up-cycle can begin at home.
"The easiest way to re-use things is for children. It's like the Fairy Liquid rocket bottles – things we can do for fun.
"Recycling is getting better. There's a lot more awareness about the need for for recycling. I think people are more concious of it. It might be that they used to pop something in a litter bin in the street, but they might take it home and recycle now. There's a lot more consideration, but there's always more we can do.
"Now it's about do we buy a bottle of water, or do we use a re-usable bottle? It's not just about not putting plastics back into the cycle."